One call in.
A month of drafts out.

Ghostpost keeps a voice profile for every client, tags every draft back to the minute of the call it came from, and gives the client a link instead of a Google Doc. You still write the bit that makes it sound like them.

Uses a sample client

Everything is a draft until you edit it.

Marcus Iyer

Marcus Iyer, 48 minute call, 2 November

    A writer's desk with marked-up draft pages

    Voice profile, Marcus Iyer

    Nine things it knows he would never say.

    1. 01Says “frankly” constantly. Never says “excited to announce”.02 Sep, from your edit
    2. 02Short paragraphs, one line each.02 Sep, from your edit
    3. 03Banned: synergy, journey, game-changer, “humbled”.09 Sep, he struck them out
    4. 04Opens with a number or a scene, never a question.16 Sep, from your edit
    5. 05Will not criticise a named competitor, ever.23 Sep, he rejected a draft
    6. 06Swears mildly, about once a month, and it lands.30 Sep, from your edit
    7. 07Hates em dashes.07 Oct, he struck them out
    8. 08Will talk about losing a deal. Will not talk about his family.10 Oct, he rejected a draft
    9. 09No consultant register.“it reads like a consultant wrote it”14 Oct, he rejected a draft

    Every entry came from something you edited or something he rejected. None of it was guessed.

    Draft four read like a consultant wrote it.

    Draft 4, LinkedIn post, from 11:40 rejected

    In today's rapidly evolving logistics landscape, organisations must align procurement stakeholders with end-user value drivers.

    Too often, solutions are optimised for buyers rather than operators, creating friction across the value chain.

    Leaders who bridge this gap unlock meaningful operational outcomes.

    Your note: “this is the thing he told us off for in October”

    Profile entry 10 added, 03 Nov, 09:14, from draft 4 rejection

    Abstract nouns as subjects (“organisations”, “leaders”) read as consultant. Use a person or a place.

    Nine out of ten is a good morning. The tenth is why you are still in the loop.

    Per client workspace, per month.

    Priced on active clients rather than drafts, because a tool that charges per draft wants you to publish more than you should. Archive a client and you stop paying for them.

    Open the sample workspace.

    One call, nine drafts, one rejection and a pipeline with a client who has gone quiet.